A Studio Year at Hucentric
A Studio Year at Hucentric
How I delivered high-impact design across 12+ client projects
How I delivered high-impact design across 12+ client projects
Team
Team
1 Product Manager
4 UX Designers
1 PM
4 UX Designers
Timeline
Timeline
April 2022 - May 2023
(13 months)
April 2022 - May 2023
(13 months)
Methodology
Methodology
Iterative testing, Physical Prototyping
Iterative testing, Physical Prototyping
Role
Role
Full-stack UX/UI Designer
Full-stack UX/UI Designer
I worked across B2B, B2C, and enterprise SaaS projects, taking concepts from zero to launch, led redesigns, built design systems, and delivered everything from service blueprints to polished UI and motion design.
I worked across B2B, B2C, and enterprise SaaS projects, taking concepts from zero to launch, led redesigns, built design systems, and delivered everything from service blueprints to polished UI and motion design.
Working in a High-Velocity Design Studio
Working in a High-Velocity Design Studio
Hucentric operates as a startup design studio working with early-stage companies and enterprises across India and global markets to deliver end-to-end product design. Clients typically came in with predefined problem statements, tight timelines, and a strong emphasis on delivery and impact.
Hucentric operates as a startup design studio working with early-stage companies and enterprises across India and global markets to deliver end-to-end product design. Clients typically came in with predefined problem statements, tight timelines, and a strong emphasis on delivery and impact.
What I accomplished in one year
What I accomplished in one year
12+
12+
Products Shipped
Products Shipped
100+
100+
Screens Designed
Screens Designed
150+
150+
Design Tokens Built
Design Tokens Built
7
7
Domains
Domains
My Process & Approach
My Process & Approach
Working in a fast-paced studio, I adapted my design process based on project needs, balancing speed with strategic thinking. Here's how I typically worked:
Working in a fast-paced studio, I adapted my design process based on project needs, balancing speed with strategic thinking. Here's how I typically worked:
Research & Structure
Competitive analysis, user insights, problem definition, and information architecture to shape clear, navigable systems
Research & Structure
Competitive analysis, user insights, problem definition, and information architecture to shape clear, navigable systems
Design & Validation
Low- to high-fidelity design, rapid prototyping, and usability testing when timelines allowed—iterating based on feedback
Design & Validation
Low- to high-fidelity design, rapid prototyping, and usability testing when timelines allowed—iterating based on feedback
Polish & Delivery
Visual systems, interaction design, motion, and developer handoff to ensure quality through launch
Polish & Delivery
Visual systems, interaction design, motion, and developer handoff to ensure quality through launch
How to Read This Case Study
How to Read This Case Study
This is different from my other work
This is different from my other work
Unlike my other case studies, which dive deep into a single problem, this is a curated studio portfolio narrative. I'm showcasing representative projects that demonstrate:
Unlike my other case studies, which dive deep into a single problem, this is a curated studio portfolio narrative. I'm showcasing representative projects that demonstrate:
Breadth
Breadth
Work across fintech, sports, education, housing, and productivity
Work across fintech, sports, education, housing, and productivity
Range
Range
From UX research and service design to interaction design and motion
From UX research and service design to interaction design and motion
Visual Craft
Visual Craft
Polished UI, interaction design and execution across mobile and web
Polished UI, interaction design and execution across mobile and web
Impact
Impact
Shipped products, improved flows, and scalable design systems
Shipped products, improved flows, and scalable design systems
01
01
Upmarket
Upmarket
Stock trading advisory that helps make confident decisions through guided flows and simplified analysis
Stock trading advisory that helps make confident decisions through guided flows and simplified analysis
Democratizing trading
Democratizing trading
Smart investing for beginners
Smart investing for beginners
Project Overview
Project Overview
Designing confidence in a high-stakes, data-dense market
Designing confidence in a high-stakes, data-dense market
Beginner investors often struggle with low confidence, limited understanding of risk, and unclear trade timing. Existing platforms either overwhelm users with complex data or oversimplify critical signals, leaving users unsure how to act.
Beginner investors often struggle with low confidence, limited understanding of risk, and unclear trade timing. Existing platforms either overwhelm users with complex data or oversimplify critical signals, leaving users unsure how to act.
Upmarket supports options, intraday, and short-term trading by making complex decisions actionable and legible.
Upmarket supports options, intraday, and short-term trading by making complex decisions actionable and legible.
My Role & Contributions
My Role & Contributions
Designed end-to-end mobile flows across discovery, analysis, and trade execution
Owned high-fidelity UI and interaction design for data-heavy trading screens
Structured complex financial data into clear, scannable sections
Designed end-to-end mobile flows across discovery, analysis, and trade execution
Owned high-fidelity UI and interaction design for data-heavy trading screens
Structured complex financial data into clear, scannable sections
Select Screens
Select Screens
Key features with design decisions tied to user problems
Key features with design decisions tied to user problems
Overview Dashboard & Entry Points
Overview Dashboard & Entry Points
Snapshot of trading health with active trades and real-time P&L
Snapshot of trading health with active trades and real-time P&L
Experience-based trade offerings that scale from guided calls to AI-driven strategies
Experience-based trade offerings that scale from guided calls to AI-driven strategies
Directional sentiment (Bullish/Bearish) to support fast, high-confidence decisions
Directional sentiment (Bullish/Bearish) to support fast, high-confidence decisions
Options Trade Details
Options Trade Details
Step-by-step trade setup with clear buy/sell actions and premiums
Step-by-step trade setup with clear buy/sell actions and premiums
Risk-reward and breakeven visualized to set expectations before entry
Risk-reward and breakeven visualized to set expectations before entry
Targets broken into progressive steps to clarify profit-taking logic
Targets broken into progressive steps to clarify profit-taking logic
Guided Trade Understanding
Guided Trade Understanding
A unified decision flow that combines strategy, risk, targets, and payoff scenarios, designed to help users validate high-stakes trades before execution.
A unified decision flow that combines strategy, risk, targets, and payoff scenarios, designed to help users validate high-stakes trades before execution.
Stock Trade Details & Lifecycle
Stock Trade Details & Lifecycle
Layout makes upside vs. downside immediately legible
Layout makes upside vs. downside immediately legible
Trailing targets and stop-losses guide users through trade management, not just entry
Trailing targets and stop-losses guide users through trade management, not just entry
Confidence signals (accuracy stats, volume trends, and technical sentiment) baked into the decision
Confidence signals (accuracy stats, volume trends, and technical sentiment) baked into the decision
02
02
Elevare Sports
Elevare Sports
Data-driven cricket coaching platform for planning training, tracking readiness, and improving performance
Data-driven cricket coaching platform for planning training, tracking readiness, and improving performance
Designed for habit formation
Designed for habit formation
AI-assisted coaching
AI-assisted coaching
Project Overview
Project Overview
Redesigning a holistic, data-driven coaching experience
Redesigning a holistic, data-driven coaching experience
As the product matured, the existing app required a visual and structural redesign to improve clarity and scalability. At the same time, stakeholders wanted to expand the platform into a more holistic coaching tool, moving beyond basic tracking.
As the product matured, the existing app required a visual and structural redesign to improve clarity and scalability. At the same time, stakeholders wanted to expand the platform into a more holistic coaching tool, moving beyond basic tracking.
Key challenges included:
Fragmented performance data across modules
Limited personalization for players and coaches
Metrics that were hard to translate into actionable training decisions
Key challenges included:
Fragmented performance data across modules
Limited personalization for players and coaches
Metrics that were hard to translate into actionable training decisions
This project combined a redesign of core player stats with 0→1 feature expansion across training and coaching workflows.
This project combined a redesign of core player stats with 0→1 feature expansion across training and coaching workflows.
My Role & Contributions
My Role & Contributions
Redesigned player stats and performance metrics
Expanded the app with new modules for training, drills, and readiness
Led stakeholder conversations to align product decisions with coaching needs
Designed scalable UI components and patterns across the app
Created data visualizations to make performance insights actionable
Redesigned player stats and performance metrics
Expanded the app with new modules for training, drills, and readiness
Led stakeholder conversations to align product decisions with coaching needs
Designed scalable UI components and patterns across the app
Created data visualizations to make performance insights actionable
Key Interfaces
Key Interfaces
Selected Screens & UI Callouts
Selected Screens & UI Callouts
Routine Planning & Scheduling
Routine Planning & Scheduling
Calendar-based view supports structured training and long-term consistency
Calendar-based view supports structured training and long-term consistency
Progress indicators show completion without requiring deep taps
Progress indicators show completion without requiring deep taps
Color-coding by training category (batting, bowling, fielding) creates visual variety without text overload
Color-coding by training category (batting, bowling, fielding) creates visual variety without text overload
Lightweight interactions keep planning fast, repeatable, and low-friction
Lightweight interactions keep planning fast, repeatable, and low-friction
Readiness-Driven Training Flow
Readiness-Driven Training Flow
Readiness inputs dynamically shape recommended exercises, balancing guidance with athlete choice
Readiness inputs dynamically shape recommended exercises, balancing guidance with athlete choice
Short, slider-based check-in captures sleep, mood, energy, and soreness without form fatigue
Short, slider-based check-in captures sleep, mood, energy, and soreness without form fatigue
Modular exercise cards support flexible sessions across strength, mobility, and recovery
Modular exercise cards support flexible sessions across strength, mobility, and recovery
Training load and readiness tracked together to surface fatigue and recovery patterns
Training load and readiness tracked together to surface fatigue and recovery patterns
AI + Coach–Generated Feedback
AI + Coach–Generated Feedback
Uploaded practice videos are analyzed frame-by-frame to surface technique accuracy and posture signals
Uploaded practice videos are analyzed frame-by-frame to surface technique accuracy and posture signals
AI visual markers highlight key moments (stance, foot placement, follow-through) directly on video
AI visual markers highlight key moments (stance, foot placement, follow-through) directly on video
Coach and AI feedback are presented side-by-side, reinforcing trust through human + system validation
Coach and AI feedback are presented side-by-side, reinforcing trust through human + system validation
